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Tuesday, November 17, 2009

Contd.. Who is influencing conversation about your brand on social media sites?

In my previous post here, I had highlighted stats for Youtube and Twitter. Recently, I got asked about stats for few more social media sites. So here it is:

Note: As I had mentioned before, data were collected for a period of month (oct-09) for various brands across different verticals.


FriendFeed:
  • Average number of messages per user: 7.21
  • Average number of messages by top 0.1% of users: 2163
  • Average number of messages by next 1% of users: 152
  • Average number of messages by next 10% of users: 19
  • % users who had posted exactly 1 message during that time frame: 52%
  • % of users had 5 messages or less during that time frame: 85%

Digg:
  • Average number of messages per user: 1.85
  • Average number of messages by next 1% of users: 22
  • Average number of messages by next 10% of users: 5
  • % users who had posted exactly 1 message during that time frame: 75%
  • % of users had 5 messages or less during that time frame: 95%

I will try to provide stats for few more sites like Metacafe, DailyMotion, Reddit, etc in another post.

One quick note: FriedFeed lags behind Twitter (by a wide margin) in terms of total no of unique users but it does have pretty high user participation ratio.



For more information on our ContextMine product and how it can help, visit our product site at http://www.context.com/contextmine. If you are interested in trial version, send us an email at: dshah at context.com

posted @ Tuesday, November 17, 2009 3:44 PM | Feedback (0)

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