Social media sites are proving to be useful channels for advertisers and sales people to connect to their targeted audience. You can not only listen to their conversation but also take an action by guiding conversation, providing correct information, promoting your brands, and more. But how do you know which audience to connect with? How do you know which users are having greater impact than the others? How often people are talking about your brand on social media sites?
Below are results from some of our reports. Data mined were collected for several brands/companies (across different verticals like auto, appliances, etc) over a period of one month from some of the popular social media sites like Twitter, Youtube, FriendFeed, Digg, etc.
Note: It only takes into consideration user messages pertaining to brands/companies for which we generated stats.
Twitter:
- Average number of messages per user: 1.83
- Average number of messages by top 0.1% of users: 167
- Average number of messages by next 1% of users: 22
- Average number of messages by next 10% of users: 4
- Over 75% users had posted exactly 1 message during that time frame.
- Over 95% of users had 5 messages or less during that time frame.
YouTube:
- Average number of messages per user: 3.23
- Average number of messages by top 0.1% of users: 483
- Average number of messages by next 1% of users: 91
- Average number of messages by next 10% of users: 9
- Over 74% users had posted exactly 1 message during that time frame.
- Over 93% of users had 5 messages or less during that time frame.
On social media sites, there are users who are participating and there are users who are talking about your brand, driving & influencing conversation, and are passionate – do you know who they are?
For more information on our ContextMine product and how it can help, visit our product site at
http://www.context.com/contextmine. If you are interested in trial version, send us an email at:
dshah at context.com