In today’s social media driven web world, more and more users are using web to not only find and search information but are also becoming its active participants and adding content via different channels like forums, blogs, audio/video, ratings, reviews and feedback, and micro-blogs. And so, increasingly customers and prospective clients are turning to web to find relevant information about your company, reviews &feedback and in general read what others have to about your products and services. While these channels can provide an opportunity to gauge interest of consumers about your brands and products, negative message and opinion on these channels can also hurt your company’s reputation.
Do you still wonder usefulness of some of these channels and whether your brand’s online reputation has an impact on the company’s bottom line? Consider some of these findings:
- As holiday season is approaching, shoppers are busy researching and scouting prior to purchase. Recent study by OTX/Google states that internet is ranked as the most useful source of information with 79% of consumers finding it very or extremely helpful.
- You may not be selling your products online, but check out this finding from Comscore research study: Online consumer generated reviews have significant impact on offline purchase behavior as well. With consumer willing to pay at least 20 percent more for services receiving an “Excellent”, or – 5 star, rating than for the same service receiving a “Good”, or 4 star rating.
- Social media web sites have become one of the most frequented sites per web statistics. Recently released DEI Study states that the consumers who visit social media sites are more likely to take action and ‘directly engaging with consumers online using brand representatives will motivate purchase Intent and increase pass-along’.
There is a conversation happening about your brand on social media sites. Question is who is shaping that conversation? Are you in control of your company’s online message?
For more information on our ContextMine product and how it can help, visit our product site at
http://www.context.com/contextmine. if you are interested in trial version, send us an email at:
dshah at context.com